Fight Global Warming

National Coatings AcryShield Roof Coatings Fight Global WarmingLast year alone, the cool-roof coating materials manufactured by National Coatings under the AcryShield label helped avoid as many as 24 million pounds of CO2 being produced due toreduced demands for energy.Camarillo, CA February 2, 2007 -- National Coatings is proud to announce that their AcryShieldcool-roof acrylic, water-based roof coatings, manufactured and installed last year alone, helped avoid as many as 24 million pounds of CO2 production in reduced demands for energy across the nation.National Coatings, http://www.nationalcoatings.com/, the leader in Acrylic Cool Roof Technology continues to demonstrate leadership in the roofing industry's fight against Global Warming. The commercial/industrial low slope roofs that have an installed AcryShield Cool-Roof will experience ongoing savings for years to come."Each company doing their part can make a significant impact on the environment." Matt Kolb, President of National Coatings Corporation further comments, "The compounded cumulative savings that can be realized can be staggering if owners of low slope roofs choose a cool roofing system" The cumulative effect can quickly move into annual avoided production of hundreds of millions of pounds of CO2 annually." says Bill Kirn, Technical Director, noted author, speaker and chemist in acrylic cool roof technology.About National Coatings CorporationPerformance through Innovation™, National Coatings Corporation (Camarillo, CA) is a leading manufacturer and supplier of premium-quality elastomeric roof and wall coating products. For over 25 years, NCC has provided its customers with leading edge products, support, and thought leadership. National Coatings is a charter member of the Reflective Roof Coating Institute the Cool Roof Rating Council and the ENERGY STAR® Roof Productsgroup, and was twice recognized as ENERGY STAR Roof Products Partner of the Year. NCC's leading brands include AcryShield®, AcryPly®, AcryPly-D™, AcryFlex® and White Armor™.

Major Industries Joins iGreenBuild.com

Wednesday, January 31, 2007
Orange, California

Major Industries, a firm that specializes in manufacturing quality skylights and translucent curtainwalls, has joined a growing list of companies advertising on iGreenBuild.com in 2007.

iGreenBuild.com is the leading online source of information about green building, sustainability and environmentally friendly living. Architects, engineers, builders, building owners and home owners use the web site to source information about topics such as energy conservation, green products, recycling, home and office design and global warming.

Contact Matt Banes, iGreenBuild.com Publisher, at (714) 279-7933 for more details about the web site.

Green Building Portal Adds Amazon.com As Partner

iGreenBuild.com now has an extensive offering of green building, sustainability and environmentally friendly living books, cds and DVD's from Amazon.com. Visitors at iGreenBuild.com will now have access to hundreds of books with titles covering a variety of topics covering everything from energy conservation to green home design.

"I can see iGreenBuild.com becoming the Google of green building information and adding Amazon.com as a partner gets them one step closer" says Eric Hasting of EH Design who is a regular user of the web site.

Recycled Leather As A Green Building Material

Recycled leather used for floor tiles? I just reviewed this product on www.iGreenBuild.com and it really looks impressive, environmentally friendly and it meets LEED criterial. When I first heard about leather floor tiles I was skeptical, but after learning more about how the leather is processed, how easy the tiles are to install and how durable they are, I quickly became an interested prospect.

If you are a home owner, builder, architect or green building advocate I suggest that you take a look at EcoDomo and share your thoughts on this Blog.

Green Building Is Ripe For Marketing

This week I've seen the phrase "green building" in the business magazines I read, on TV and even in my local Mother's Market grocery store. For a business owner in the green building publishing business these are wonderful signs that our business planning and "assumptions" of three years ago were right on.

From a marketers perspective "the north forty" is ready for harvesting! Companies of all sizes are positioning their environmentally friendly building products and services in trade publications, on web sites, in television ads and even on public transportation vehicles. This is a great time for a new market and it's even a greater time to start living responsibly. The fact that both of these can be accomplished and there's thousands of companies getting involved sure makes me a happy farmer.

Were are you going to start planting your green marketing seeds?

Green Building, Sustainability, LEED

Have you searched GOOGLE for green building, sustainable design, LEED or other environmentally friendly building information lately? It's great to see so many companies moving into the green space. Combine this with GreenBuild, The World Energy Engineering Congress, West Coast Green, EcoBuild Federal and other conventions and the amount of information pushing the green movement is amazing.

Start surfing!

Green Building Product Enviromode Is Favorite At iGreenBuild.com

Have you seen Enviromode yet? This new terrazzo surface is made from recycled tubs, sinks and toilets. It’s easy to maintain, durable, eco-friendly and beautiful. Best of all it's a great addition to your green building project.

I am amazed at the number of architects, home owners and builders, all sustainable design lovers, that have requested more information about Enviromode at www.iGreenBuild.com.

Cheers.....MB

Green Building in 2008

Now that GreenBuild will be in California in 2007 will this help West Coast Green? My personal opinion is that more exposure and more networking always help a cause like sustainable building and events like these can benefit from the opportunities they present...no matter how many there are.


Thoughts?

Ask the Green Architect: Why Should I Care About Green Building Anyway?

By Eric Corey Freed

Typically, I am suspicious of lists with an even number of ten items on them. It makes me think only eight or nine could be found and they made up a couple. Today, I am breaking my own rule and bringing you the ten most often asked questions I receive about green building.

After nearly 15 years in green building, I have observed widespread misunderstanding of some basic principals of sustainability. In the future, all buildings will be green. It is inevitable in order for our species to survive. The sooner everyone comes to a basic understanding of how to be environmentally responsible, the better off we all will be.

Click here to read my answers to the most popular questions I receive in regards to building green.

Sustainable Building Expert Yudelson Receives State, National Marketing Awards

Yudelson Associates, a leading green building consulting firm, announced today that its founder, Jerry Yudelson, has received two major marketing awards in recent months. In July, Yudelson was awarded a statewide marketing communications award by the Oregon chapter of the Society for Marketing Professional Services, a national professional organization for the architecture, engineering and construction community. In August, Yudelson received a national marketing communications award at the SMPS annual meeting in Los Angeles.

These awards were given for Yudelson’s innovative marketing campaign for Interface Engineering, Inc., a Portland, Oregon, based regional engineering firm. In November 2006, Yudelson created a marketing campaign based around a projected LEED Platinum award for the Oregon Health & Science University’s "Center for Health and Healing" in Portland. This campaign featured a remarkable 48-page detailed case study of Interface’s engineering design for the project. In the first year of publication, Interface received more than 7,000 requests for copies of this case study, from all over the world.

"What we did was unique for a building engineering firm, detailing the inner workings of an integrated design project that produced more than 60 percent energy savings and 50 percent water savings over a conventional building, at 12 percent less cost than the contractor’s initial budget," said Yudelson. "Our communications program vaulted Interface Engineering into the top rank of West Coast engineering firms, resulting in a number of design awards from major, first-time clients." He concluded, "Engineering firms have been reluctant to 'toot their horn' when they do something this remarkable. Interface’s accomplishments were featured as cover stories in three national trade magazines as a result of this communications program. This is the essence of good marketing in today’s world: a great story, well told."

Jerry Yudelson is the Sr. Editor for iGreenBuild.com. Sign up for his monthly eNewsletter here.