Monday, January 31, 2011

Seizing The Opportunity: WOC 2011 Starts The Year Off Strong

World of Concrete 2011 returned to the Las Vegas Convention Center January 18-21, 2011; Seminars 17-21, and launched a wide array of new products and equipment, presented a world-class Education and Certification Program, and provided crucial networking opportunities for exhibitors and attendees.
This well-known industry show continued to build upon its reputation as the only annual international commercial construction trade show for the concrete and masonry industry with 48,554 professional registrants in attendance. WOC also showcased just over 1,200 indoor/outdoor exhibitors in more than a half-million square feet of exhibit space.
“WOC is very proud to deliver a quality audience to our exhibitors and a show full of leading industry suppliers, related services, and educational opportunities to our attendees. Even though the numbers are slightly down from 2010, we have found that a majority of our exhibitors are actually getting quality leads and making more sales at the show. Attendees are taking advantage of all the opportunities and finding the information they can’t get anywhere else, all in one place. We consider WOC 2011 to be a very successful event,” said Jackie James, Director, World of Concrete.
“This is the largest annual show that we attend in North America. It’s a good source for new business every year because all the key players in the industry are here,” said Exhibitor Frank Zambotti of Applied Systems Associates, Inc.
“I had never attended WOC before, but a friend recommended that I come to find mixers and check out all the new products. The show is unbelievable! The size and selection are incredible— everything one could possibly need is here,” said first-time attendee John Bernal of Yonkers, NY.
For International Visitors
World of Concrete, for the sixth consecutive year, participated in the 2011 International Buyer Program. World of Concrete Management and the US Commercial Service worked closely in the global promotion of the show to bring international buyers and exhibitors together to expand business both domestically and overseas. As part of the program, over a dozen delegations from all over the globe attended World of Concrete to network with other international visitors as well as connect with U.S. exhibitors interested in exporting goods and services.