Tuesday, December 05, 2006

Recycled Leather As A Green Building Material


Recycled leather used for floor tiles? I just reviewed this product on www.iGreenBuild.com and it really looks impressive, environmentally friendly and it meets LEED criterial. When I first heard about leather floor tiles I was skeptical, but after learning more about how the leather is processed, how easy the tiles are to install and how durable they are, I quickly became an interested prospect.

If you are a home owner, builder, architect or green building advocate I suggest that you take a look at EcoDomo and share your thoughts on this Blog.

Wednesday, November 29, 2006

Green Building Is Ripe For Marketing

This week I've seen the phrase "green building" in the business magazines I read, on TV and even in my local Mother's Market grocery store. For a business owner in the green building publishing business these are wonderful signs that our business planning and "assumptions" of three years ago were right on.

From a marketers perspective "the north forty" is ready for harvesting! Companies of all sizes are positioning their environmentally friendly building products and services in trade publications, on web sites, in television ads and even on public transportation vehicles. This is a great time for a new market and it's even a greater time to start living responsibly. The fact that both of these can be accomplished and there's thousands of companies getting involved sure makes me a happy farmer.

Were are you going to start planting your green marketing seeds?

Sunday, November 26, 2006

Green Building, Sustainability, LEED

Have you searched GOOGLE for green building, sustainable design, LEED or other environmentally friendly building information lately? It's great to see so many companies moving into the green space. Combine this with GreenBuild, The World Energy Engineering Congress, West Coast Green, EcoBuild Federal and other conventions and the amount of information pushing the green movement is amazing.

Start surfing!

Tuesday, November 21, 2006

Green Building Product Enviromode Is Favorite At iGreenBuild.com

Have you seen Enviromode yet? This new terrazzo surface is made from recycled tubs, sinks and toilets. It’s easy to maintain, durable, eco-friendly and beautiful. Best of all it's a great addition to your green building project.

I am amazed at the number of architects, home owners and builders, all sustainable design lovers, that have requested more information about Enviromode at www.iGreenBuild.com.

Cheers.....MB

Sunday, November 19, 2006

Green Building in 2008

Now that GreenBuild will be in California in 2007 will this help West Coast Green? My personal opinion is that more exposure and more networking always help a cause like sustainable building and events like these can benefit from the opportunities they present...no matter how many there are.


Thoughts?

Wednesday, November 15, 2006

Ask the Green Architect: Why Should I Care About Green Building Anyway?

By Eric Corey Freed

Typically, I am suspicious of lists with an even number of ten items on them. It makes me think only eight or nine could be found and they made up a couple. Today, I am breaking my own rule and bringing you the ten most often asked questions I receive about green building.

After nearly 15 years in green building, I have observed widespread misunderstanding of some basic principals of sustainability. In the future, all buildings will be green. It is inevitable in order for our species to survive. The sooner everyone comes to a basic understanding of how to be environmentally responsible, the better off we all will be.

Click here to read my answers to the most popular questions I receive in regards to building green.

Tuesday, November 14, 2006

Sustainable Building Expert Yudelson Receives State, National Marketing Awards

Yudelson Associates, a leading green building consulting firm, announced today that its founder, Jerry Yudelson, has received two major marketing awards in recent months. In July, Yudelson was awarded a statewide marketing communications award by the Oregon chapter of the Society for Marketing Professional Services, a national professional organization for the architecture, engineering and construction community. In August, Yudelson received a national marketing communications award at the SMPS annual meeting in Los Angeles.

These awards were given for Yudelson’s innovative marketing campaign for Interface Engineering, Inc., a Portland, Oregon, based regional engineering firm. In November 2006, Yudelson created a marketing campaign based around a projected LEED Platinum award for the Oregon Health & Science University’s "Center for Health and Healing" in Portland. This campaign featured a remarkable 48-page detailed case study of Interface’s engineering design for the project. In the first year of publication, Interface received more than 7,000 requests for copies of this case study, from all over the world.

"What we did was unique for a building engineering firm, detailing the inner workings of an integrated design project that produced more than 60 percent energy savings and 50 percent water savings over a conventional building, at 12 percent less cost than the contractor’s initial budget," said Yudelson. "Our communications program vaulted Interface Engineering into the top rank of West Coast engineering firms, resulting in a number of design awards from major, first-time clients." He concluded, "Engineering firms have been reluctant to 'toot their horn' when they do something this remarkable. Interface’s accomplishments were featured as cover stories in three national trade magazines as a result of this communications program. This is the essence of good marketing in today’s world: a great story, well told."

Jerry Yudelson is the Sr. Editor for iGreenBuild.com. Sign up for his monthly eNewsletter here.

Ask the Green Architect: Green Cleaning, Lawn Maintenance, and more


By: Eric Corey Freed

This week, Freed tackles the problem of how to green-clean commercial spaces, how to maintain a "green" lawn, and answers the question, "Where do green and historic preservation intersect?"

Q: Are there green cleaning products for commercial spaces, such as: day spas, baths, or gyms? Given the more stringent health requirements for these spaces, are these products approved for this use?

A: Cleaning one's home or office is often considered a healthy thing to do. After all, it feels kind of good and self-satisfying to remove all of the inevitable dust, food crumbs, fallen hairs, and other gross remnants of daily life from our home.

Ironically, we typically clean our homes and offices with chemically intensive and potentially toxic cleaning materials. Did you ever wonder why you have to wear gloves (and sometimes even masks) to clean?

The chemicals used to clean are adding to the already overloaded toxic soup we have in most indoor spaces.The American Association of Poison Control Centers ranks household cleaners as the leading source for acute human exposure to toxic substances. In addition, these caustic cleaners, pesky pesticides, raucous removers, and other potent products with their toxic ingredients also damage our environment through their production, use, and disposal.

Fortunately, a number of commercially available healthy alternatives exist:

Ecover: established in 1980, Ecover is one of the global leaders in healthy cleaning products. Not only are the products healthier, the company is incredibly dedicated to sustainable business. Their solar powered factory features green building features such as passive solar and water efficient methods.

Finish reading this article on iGreenBuild.com here.

Green Building in Georgia's Parks

The Sweetwater Creek State Park Visitor Center
By: David Freedman, P.E. - Monday, November 13, 2006

Georgia's Sweetwater Creek State Park Visitor Center is the first new construction in the Southeast to receive LEED Platinum certification. The new Center serves as an example of sustainable building that doesn't necessarily cost more than standard construction.

Read the full article and share your comments with iGreenBuild.com here.

Building the Change: The 2030 Climate Challenge


By: Gil Friend - Sunday, November 12, 2006

Ed Mazria presented the opening keynote at West Coast Green in San Francisco September 28, and offered what was probably the most compelling, moving and useful global warming presentation I've heard yet. (No offense, Al, but Ed got more usefully into what to do for high leverage impact.)

"When the US balked at Kyoto," he explained, "the stated concern was impact on industry and competitiveness. But U.S. industry has held emissions relatively flat for the last 20 years (part thru efficiency, part through export of industry and emissions)."

Read the full article at iGreenBuild.com.