Monday, August 27, 2007

Collective marketing materials for owners and tenants, derived from the business case for green buildings

Business cases provide a plethora of support for green buildings, and input for marketing materials. To enable market proliferation of green buildings and common messaging, it is useful for associations to have a toolkit of collective marketing materials which articulate the information based on client need and focus, and are updated as new data arise.

Nils Larsson (MRAIC, Executive Director of the International Initiative for a Sustainable Built Environment), Mark Lucuik (P. Eng., LEED AP, Morrison Hershfield) and myself (lead author, MBA, LEED AP, Sustainable Alternatives Consulting) have just completed two projects for the Canada Green Building Council, intended to help members market green buildings to owners and tenants of leased properties, to enable data updates, and provide common messages. This material is derived from The Business Case for Green Buildings in Canada by Mark Lucuik, (lead author), Wayne Trusty, Nils Larsson and Robert Charette, with research updates.

Look for the material on the CaGBC’s website in about 6 weeks.

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